CONCEPT

What came in mind for this concept was the power and taking things in hand and taking action right away . The fist represented power, the power to fight, and protest against the status quo and decisiveness to change. 

EXPLORATIONS

I was inspired by Art Deco, in the style in the Great Gasby because Greater Now is an organization supporting and empowering women to the create of wealth and luxury in their lives. From sketches to the computer you can see how the initial ideas evolved.

FINAL LOGO

Ultimately I arrived to elegance and simplicity of form, as well as counter form that reveals itself and recedes in and out of the background. 

GRAPHIC DESIGN

I also supported the brand through designing several posters for events and activations that elevated women as they overcame challenges in their career and workplaces.